Table of Contents
1. When is it worthwhile to take a Google Ads course?
2. Who is suitable for our Google Ads trainings?
3. Overview of our Google Ads workshops
3.1. Google Ads Training Basics
3.2. Google Ads Training Expert
3.3. Google Ads Training Premium
4. Your instructor for Google Ads training
5. What our seminar participants say
BASICS
EXPERT
PREMIUM
When is further training in Google Ads worthwhile?
Google Ads is a complex online marketing channel whose success depends heavily on the level of experience of the people operating it. In the course of our Google Ads consulting, we often find that, on average, most of the AdWords accounts we examine give away a large part of the budget they use. This is almost always due to a lack of expertise or too little time spent on adequate support. Costs are misallocated due to too wide targeting, not interpreted or missing data recording and wrong settings. In our advanced training, our participants get a sound overview of all networks, functions and professional tasks, so that they can get the best possible benefit from their account.
With the help of Klickstream’s Google Ads courses, you can:
get a detailed overview of all functionalities
Improve alignment and structure precisely
profitably optimize segments and bids
drive qualitative traffic to your offers at efficient costs
learn Google Ads knowledge and transfer it into your team
Your advantages over other trainings:
your Google Ads account is in focus
content individually tailored to your company
one price – no matter how many people participate on your side
no anonymous participation groups without practical reference
personal contact
Who are our Google Ads courses for?
Companies
Agencies
Freelancers
Google Ads Training Basics
This basic course is aimed at anyone who wants to receive a sound basic training in Google Ads. The seminar covers essential topics such as tracking, targeting, relevant KPIs or links to Google Analytics and the Merchant Center. In addition, you will gain insight into all advertising networks (search network, display network, shopping, YouTube, apps), the various ad formats and how a campaign structure can be derived from services and products. The core content of the Basics seminar is the structural control of your ads via keywords, placements or target group topics.
Individual dates
Unlimited number of participants
Certification
Google Ads Training Expert
In the Google Ads Expert seminar, the focus is on data-based optimization of your account. You will learn how to improve ROAS or CPA and how to convert qualitative traffic into cost-efficient sales or leads in the future. We’ll cover the topics of conversion priority, specifics of attribution models and bidding strategies. Furthermore, you will learn how to evaluate segments and optimize shopping feeds with feed rules. With our tricks for custom columns and helpful filter settings, you’ll also get a powerful time-saving tool.
Individual dates
Unlimited number of participants
Certification
Alex Rasper
Online Marketing Consultant
Workshop Host & Trainer
Your instructor:
Alex is your contact for all Google Ads related questions. As an independent online marketing consultant and Head of Online Marketing at Ironshark GmbH, he has managed multinational campaigns for large and small Google Ads accounts across many industries during his many years of operational experience. In addition, he wrote several professional articles on the topic of PPC marketing and gave presentations on Google Ads at Suisse Emex or SEA Camp.
photo credits: @unsplash; author: Shaun He; ID zTifOu0tAbc | @unsplash; author: Leone Venter; ID VieM9BdZKFo | own illustrations